The goal of this project was to develop capacity for effective and efficient applied qualitative research on health, wellness and healthcare as part of Ascension Health’s internal innovation team. Establishing the Ethnography Lab involved developing protocols and tools for ethnographic and other qualitative research methods, such as:
a research protocol handbook for ethnographers
a qualitative research guide for project managers
a secure online research database for accessing and sharing knowledge
This infrastructure set the stage for conducting field research and effectively applying the Ethnography Lab’s learnings and insights to projects that require a full and deep understanding of the values, practices, behaviors, and interactions of the populations Ascension serves.